An interesting article on DestinationCRM.com titled "Social Media: The five-year forecast" I especially liked the following section:
"CRM solution providers such as SAP and Salesforce.com are quickly adapting to the demand for social relevance, the report says, by partnering with social-networking vendors and integrating application programming interfaces (APIs) that tap into public social data, such as Twitter feeds and Facebook profiles. Wherever possible, Owyang observes, vendors are working to establish "connective tissues" with communities. The networks themselves have the potential to transform into CRM systems. "They have the relationships -- people connecting to each other -- even sales and brands," Owyang says. "The piece missing is management. That's what's going to come next." Should Twitter, for example, offer tools for analytics and lead generation, the microblogging service could very well solve its quest for monetization, Owyang says"
Read the article here: http://www.destinationcrm.com/Articles/CRM-News/Daily-News/Social-Media-The-Five-Year-Forecast-53635.aspx
"CRM solution providers such as SAP and Salesforce.com are quickly adapting to the demand for social relevance, the report says, by partnering with social-networking vendors and integrating application programming interfaces (APIs) that tap into public social data, such as Twitter feeds and Facebook profiles. Wherever possible, Owyang observes, vendors are working to establish "connective tissues" with communities. The networks themselves have the potential to transform into CRM systems. "They have the relationships -- people connecting to each other -- even sales and brands," Owyang says. "The piece missing is management. That's what's going to come next." Should Twitter, for example, offer tools for analytics and lead generation, the microblogging service could very well solve its quest for monetization, Owyang says"
Read the article here: http://www.destinationcrm.com/Articles/CRM-News/Daily-News/Social-Media-The-Five-Year-Forecast-53635.aspx
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