tag:blogger.com,1999:blog-902628397898190198.post7625955511126260479..comments2023-10-28T04:30:26.108-07:00Comments on Re-defining the C in CRM: community relationship management: Ambient customer intimacyRemco Kroeshttp://www.blogger.com/profile/03023705287737930782noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-902628397898190198.post-59173951556456312252009-03-05T06:09:00.000-08:002009-03-05T06:09:00.000-08:00Hi Minter, agree, the Tropicana is an excellent ex...Hi Minter, agree, the Tropicana is an excellent example how communities show their emotional relationship with a product; new technologies empower individuals to unite and express their opinion. thanks for your remark.Remco Kroeshttps://www.blogger.com/profile/03023705287737930782noreply@blogger.comtag:blogger.com,1999:blog-902628397898190198.post-84165035664593342882009-03-03T21:48:00.000-08:002009-03-03T21:48:00.000-08:00Recently, I have more examples of when communities...Recently, I have more examples of when communities (consumers) used social media as a way to speak to companies versus companies using "ambient marketing." Cases such as Pepsi's Tropicana come to mind, whereby the consumers rejected the company's logo change via the online protest. For companies, what I have observed is that it still remains challenging to implement "ambient marketing" effectively. Ad agencies are still not yet well equipped to make a fully integrated media mix & plan that sells well to management (esp if not versed in social media). Secondly, what objective benchmarks are there to convince the rational manager? Finally, the organization cannot rely on the individual in the internet dept (if there is one) to follow all the conversations, it must be a company affair.Minterhttps://www.blogger.com/profile/05452215272543246319noreply@blogger.com